Lightning round. Its gone. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. The way to do that was to create two segments in our company. All of our attention is on audio now because of podcasting. Then, up and coming Tim Heidecker joins him. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Thats good. Are you doing that math? See omnystudio.com/listener for privacy information. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. We started a company with Will Ferrell called Big Money Players. The things youre describing dont always happen, right? When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? As that has happened, this thing has come along called audio. Usually, yeah. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Hello, my friend. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Josh and Chuck have you covered. It has been fun, if nothing else. He was like, I believe in this medium. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Its clearly not as regulated as radio. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Thats an insanely large but insanely accurate number. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. You brought up SEO. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Do you even talk to them, or are you just like, Screw it, take my RSS feed? The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. YouTube is a good example of this. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Fast, cheap, and good. Thats not really how it works. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its redemption codes and URL codes. Film series [ edit] How do you do it? Each. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We have an app of our own. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Last year when we were all in this room, we could not stop talking about Spotify. Youve been more or less anti-subscription. It was a packed house and a great time. You should buy streaming. No, not really. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. We make TikToks too, by the way. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. How do you think about audience acquisition then? Then if they want to, we launch their podcast with iHeart Podcast Network. Promote. Youre the CEO of iHeart Digital, which is a big company with a long history. I mean, aside from the iHeartPodcasts app, obviously. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Facebooks interest has grown and waned and grown a bit on podcasts. Its an audio medium. Its good content. Theyre killing it right now. Yeah. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Every single question is about org charts. Well do standard, straight-up, quick-turn, host-read ads. Yeah. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. You own the radio stations and you program them. There was a YouTube announcement earlier today. Ive listened to you in the past. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. I dont have it candidly on a P&L anywhere. I told you it was all about org charts, and Im not even to the org chart question yet. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. We had three or four people who were our formal official sales team at Stuff Media. Our business affairs team is busy and accounts for a lot of our growth. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Its called Hot Pod, written by our very own Ariel Shapiro. Add to My Podcasts. Thats our conference for the podcast industry. This is what they do really well. Think about that for a second. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. The money from each of these pipes is not the same. Thats what it sounds like. Hes going to start this journey now of trying to get into college. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. This is a split, right? Or, the negative reason, theyre covering up bad work. Yes. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Thats my only fear with video. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . ChatGPT will eat us all. Were in total control there. It is a centralized medium when it comes to RSS feeds. To be clear though, theres a whole lot of fluidity between these segments. Its not the kind of game that is usual in this industry. His last remarks drew laughter and claps from co-workers. Up or down on NFTs? We do talk to them. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Yeah, we do too. Its really that simple. A million monthly downloads or more is a ton. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Oddly, no. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. How do you make sure they sustain? Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Thats actually a podcast we make together thats actually awesome. Or this will be a business in and of itself, and thats fine too. The only reason we have that number is because of broadcast radio marketing. Ron Burgundy! "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. A bonus episode that somehow escaped the vault. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. We were talking about these giant platform companies. Because if youre launching new stuff, youve built the archive, you built the library. It makes sense to me. Are you feeling the pinch of the ad downturn? I love you very much. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. The second thing we do is spend a lot of time focusing on every show that we have on our network. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Big Money Players and iHeartPodcasts. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. We have experimented with Jun Group across the years. We may not have liked it, but there usually was a problem getting fixed. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. Its never been any different from day one, and it has made all the difference. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Thats loosely how its orgd out. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. This one was definitely very real. Youre doing ad injection into the feed? via Podcasts. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 He only came on here to pitch the app. Its finally arrived. Exorcising some demons in Rons man cave. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Do you worry that you dont have the same control? We tried it. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . iHeart does a lot of new things. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Youve never bought downloads to run game ads? To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 That's it. You get to pick two. In podcasting, I think he realized, I dont have to pick. Movies. You should start one. If you can never get enough true crime Congratulations, youve found your people. Its happening. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The fifth season brings canned laughter and an audience .
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